Purple Cow by Seth Godin

Quick Hit Insights from a Great Book.

• Take risks at being remarkable, and don't worry about criticism.
• Target the people who are both willing to try new things and very vocal at spreading the word to others.
• Invent the product with marketing.
• Target and measure your marketing effectively.
• Don't emulate the leader, because you'll never learn the process of turning risks into success.
• The traditional form of advertising is no longer effective because in today's overwhelmingly advertised world capturing the consumer's attention is almost impossible.
• In today's crowded marketplace, there is no room for "ordinary."